Your Retirement
Your Rules

Strategic guidance built around your goals, your timeline, and your financial future.

Proudly Serving Indiana as a Financial Professional Since 2005

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What's Your K.N.E.P.P. Score?

In two minutes, evaluate how your financial strategy performs across the five pillars of the K.N.E.P.P. Wealth Strategy.

At the end of the assessment, you’ll be asked to provide your email so we can send you your score and results.

Know Your Numbers
Understand exactly where you stand financially.

Navigate Risk
Ensure your strategy can handle market shifts and life changes.

Efficient Tax Strategy
Structure your wealth to keep more of what you’ve worked hard to build.

Portfolio Optimization
Align your investments with your goals while managing unnecessary risk.

Plan Your Legacy
Make sure your wealth supports the people and causes you care about.

5 questions · Takes less than 2 minutes

Step 1 of 6

Know Your Numbers
Understand exactly where you stand financially.

Do you currently have a written financial strategy that brings your investments, taxes, and retirement goals together?(Required)

Analyzing Your K.N.E.P.P. Wealth Strategy

We’re evaluating how your financial strategy performs across the five pillars of the K.N.E.P.P. framework.

Estimated time: 20–30 seconds

  • Reviewing your financial position
  • Assessing your risk readiness
  • Evaluating tax efficiency opportunities
  • Analyzing portfolio alignment
  • Mapping your long-term legacy strategy
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Built on Trust. Backed by Experience.

Founded by Jon-Jon Knepp, Knepp Wealth Management and Knepp Financial Group is built on a fiduciary commitment to putting clients’ best interests first. The firm provides objective guidance rooted in experience, transparency, and a deep understanding that no two financial situations are the same.
Every proposal plan we design is tailored with intention—built to align your investments, risk exposure, and long-term goals into a strategy that evolves as your life and the markets change.

A Foundation Built for Long-Term Clarity

experience
20+ Years of Experience as a Financial Professional

Guiding individuals and families through every stage of life.

guidance
Multi-Generational Guidance

Supporting individuals and families through retirement and legacy planning.

fiduciary
Fiduciary Client-First Approach

Advice always aligned with your best interests—clear, objective, and transparent.

nationwide reach
Indiana-Based Nationwide Reach

Local roots with the ability to serve clients across the U.S.

How We Help: Our Planning Process

From discovery to ongoing review, our process is designed to give structure, clarity, and confidence at every step.

discover
Discover & Align

We take time to understand your goals, life stage, and risk tolerance so your strategy starts with purpose.

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Design the Plan

We create a comprehensive financial plan that brings together the key elements of your financial life into one coordinated strategy.

implementation
Implementation

Your plan is executed thoughtfully, helping each component work together effectively.

active management
Strategy Reviews

We monitor and adjust your strategy over time to stay aligned as markets and life evolve.

Why Active Wealth Management Matters

Markets change. Life changes. Your strategy should too.

We actively manage portfolios to help evaluate risk, assess potential opportunities, and adapt to changing conditions—while staying aligned with your long‑term goals and retirement income needs. Our focus is not reacting to headlines, but maintaining clarity, confidence, and alignment through every phase of life.

Jon Jon Knepp Kelly Tully Financial Advisors Fishers
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“The old way of ‘set it and forget it’ doesn’t work anymore. Today, you need a plan that moves with you.”

  – Jon-Jon Knepp, Founder & CEO

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Membership in the Forbes Finance Council is based on meeting certain business owner criteria and payment of an annual membership fee. It is not an award or recognition from Forbes, nor does it represent an endorsement, ranking, or evaluation of advisory services. Any articles published through the Council are part of the membership program and are not editorial contributions selected by Forbes.

Meet Jon-Jon Knepp

Founder & CEO | Investment Advisory Representative

Jon-Jon Knepp is the Founder and CEO of Knepp Financial Group, an insurance-licensed entity, and the Founder and a Fiduciary Advisor with  Knepp Wealth Management. For more than 20 years, he has helped individuals and families navigate  stages of planning for retirement  , from growing wealth during their working years to creating reliable income, providing options to protect their savings, , and building lasting financial confidence in retirement.

Jon-Jon believes financial planning should never begin with products. It should begin with people. Every relationship starts with listening, understanding your goals, your concerns, your family, and what you want your financial future to look like. From there, he develops personalized strategies that bring together financial products,   retirement income, acknowledgement of your risk tolerence   and long-term planning into one coordinated approach.

Clients appreciate Jon-Jon’s ability to make complex financial decisions easy to understand. His educational, straightforward style helps people cut through the noise, understand their options, and make confident decisions. His goal is simple: to help every client leave with greater clarity than when they walked in.

A graduate of DePauw University, Jon-Jon has spent more than two decades building a reputation for trust, integrity, and long-term relationships with the families he serves. Whether someone is planning for retirement, transitioning into retirement, or already enjoying it, his goal remains the same: to help clients feel organized, informed, and confident about the financial decisions they’re making.

Outside the office, Jon-Jon and his wife, Jennifer, are raising their four children. You’ll often find him coaching youth basketball, spending time boating or fishing, or simply enjoying time with his family.

Meet Kelly Tully

Investment Advisor & Licensed Life Insurance Agent

Kelly Tully is an Investment Advisor and Licensed Life Insurance Agent with Knepp Financial Group, where she has been helping clients build, manage, and protect their financial futures since 2019. She takes a thoughtful, client-centered approach, working closely with individuals and families to develop strategies aligned with their long-term goals and values.

Kelly focuses on retirement planning, wealth management, and long-term care considerations, helping clients prepare for both the expected and the unexpected.

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Frequently Asked Questions

Helping you better understand how we work and what to expect.

A fiduciary is legally obligated to act in your best interest — placing your needs ahead of commissions, products, or incentives.

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Accordion Content

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Membership in the Forbes Finance Council is based on meeting certain business owner criteria and payment of an annual membership fee. It is not an award or recognition from Forbes, nor does it represent an endorsement, ranking, or evaluation of advisory services. Any articles published through the Council are part of the membership program and are not editorial contributions selected by Forbes.”

Forbes Finance Council Membership

Through our membership with Forbes Finance Council, we publish thought leadership focused on real-world financial challenges facing today’s investors.

Knepp Financial Team

Ready to Build a Plan That Moves With You?

Let’s create a strategy that evolves with your goals, your timeline, and your retirement needs.

By using this website, you agree to our Terms of Use and Privacy Policy. Information on this website may include data or images provided by third parties. While believed to be accurate, such information has not been independently verified. Investing involves risk, including the potential loss of principal. Past performance does not guarantee future results, and any referenced outcomes are hypothetical in nature. Nothing on this website constitutes an offer, solicitation, or recommendation to buy or sell any security. Before investing, consider your objectives, financial situation, and fees.

Advisory services are offered through Knepp Wealth Management, which operates through Gibbs Wealth Management (GWM), an SEC‑registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Insurance products and services are offered through Knepp Wealth Management and are independent of GWM.

Jon Jon Knepp, an Investment Advisory Representative (IAR), offers advisory services as Knepp Wealth Management which operates through Gibbs Wealth Management (GWM), an SEC-registered investment advisor. The firm only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. Insurance products and services are not offered through GWM but are offered and sold independently by Knepp Financial Group LLC, IN Insurance Agency #3249391, Jon Jon Knepp IN Insurance License #2896560,. Knepp Financial Group and Gibbs Wealth Management are independent of each other.

The content on this webpage is intended solely for informational purposes and is subject to the regulatory requirements applicable to GWM. Other pages on this website may contain content that is not subject to the same regulatory standards and should not be construed as part of GWM’s regulatory communications or advisory services.

Links to third‑party websites, media articles, scheduling tools, or rating organizations are provided for convenience. Knepp Wealth Management does not control or endorse third‑party content, opinions, security, or privacy practices. Any third‑party ratings, listings, or recognitions are based solely on the criteria of the issuing organization and should not be interpreted as an endorsement or assurance of the quality of advisory services.

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